This position is responsible for developing and leading the execution of marketing strategies for communications campaigns based on research, client input and system priorities for assigned programs and service lines. This includes identifying target audiences, establishing goals and measurement plans, tactical coordination, ensuring brand consistency, coordination/collaboration with content team, physician liaisons, events coordinators and call center, and reporting of results.
This position partners with the assigned program-specific stakeholders and marketing team to manage the client relationship, and is responsible for collaborating on the creation, execution and adaptation, as needed, of assigned client annual marketing plans, including budget and budget oversight; implementation of and/or purchasing of market research; purchasing of paid media placements, including print, outdoor, radio, digital, etc., and setting timelines. This individual works closely with the Regional Liaison to ensure service line messaging and brand consistency across the region. This individual relays applicable market specific intelligence and opportunities, coordinates projects with other staff, establishes goals and objectives for project teams, and provides ongoing assessments of progress.
Bachelors Degree or equivalent experience required 3 to 5 years of relevant experience required, including development of marketing and communication campaigns/plans, budget preparation and oversight, timeline coordination, resource assessment/allocation, use of market research and assessment tools/resources, client management and strategic planning
KNOWLEDGE, SKILLS, & ABILITIES:
Strong verbal and written communication skills Strong interpersonal relationship skills Ability to interpret key business data and apply it to strategy Ability to lead group creative concepting and brainstorming Ability to oversee project management and coordinate work across multiple teams Ability to develop and analyze marketing campaign results and other consumer data and effectively communicate the details Ability to adapt marketing plans based on business intelligence, changes in the marketplace, or evolving trends in marketing practice
About Penn State Health Milton S. Hershey Medical Center
Working at Hershey Medical Center
Milton S. Hershey made life a little sweeter in a lot of ways, including providing healthcare to his community. The Penn State Milton S. Hershey Medical Center provides a variety of primary, emergency, and specialty health services in Central Pennsylvania. Nearly 20 research and specialty care health programs comprise the Hershey Medical Center, including the J...ake Gittlen Cancer Research Institute, the Hemophilia Center of Central Pennsylvania, and the Heart and Vascular Institute. Hershey Medical Center, with a staff of more than 1000 physicians, is affiliated with the Pennsylvania State College of Medicine. The medical center also has over 60 university physician group clinics.
We are committed to enhancing the quality of life through improved health, the professional preparation of those who will serve the health needs of others, and the discovery of knowledge that will benefit all.
Inspiring Innovation to be the best at Improving Health