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Develops and oversees the LIFE Geisinger Outreach and Enrollment Plan, advertising campaign, and associated written and electronic materials within the defined departmental operating budget. Responsible to develop and implement marketing strategies within the healthcare and senior service communities through presentations, education opportunities, and maintaining relationships with referral sources. Maintains a referral tracking system and routinely reports findings to leadership.
Performs individual and group marketing presentations to potential referral sources including hospital discharge planning, local physician offices, social service organizations, home health agencies, emergency response units , churches, and various organizations.
Maintains consistent, close contact with existing referral sources.
Maintains referral tracking system and mailing list.
Works directly with Administrative Team to develop annual Outreach and Enrollment Plan and all other appropriate collateral materials including newsletters, press releases and advertising.
Participates in marketing activities, such as senior health fairs, to expand census in the LIFE Geisinger program.
Monitors enrollment data and collects statistical information as required by various regulatory agencies, including but not limited to Center for Medicare and Medicaid Services and the Pennsylvania Department of Public Welfare.
Prepares reports as requested in a timely basis.
Plans and coordinates open houses and marketing events to enhance exposure for LIFE Geisinger in the local community.
Works with Intake Coordinator(s) to develop the most efficient method and process for enrollment determinations.
As part of the Administrative Team actively participates in the strategic planning process for LIFE Geisinger Administration, including development and implementation of expanded programming and services.
Provides timely feedback regarding participant and caregiver satisfaction, competitive trends, and quality perception.
Attends and participates in staff meetings, in-services, projects, and inter-program committees as assigned.
Develops process and monitors effectiveness of personnel responsible for Center tours and information delivered to actual or potential participants.
Provide back up support to Intake Coordinators for enrollment inquiries and evaluation.
Work is typically performed in a clinical environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
*Requires 1 year of experience working with the elderly or frail (can be personal experience)
Bachelor's Degree- (Required)
Minimum of 3 years-Related work experience (Required), Minimum of 1 year-Healthcare (Preferred)
Certification(s) and License(s)
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners.* Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh FoodFarmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencingprograms, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 13... hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers. What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.