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Analyzes and optimizes digital campaigns on search (i.e. Google and Bing), display, video, and social networks for a variety of service lines and locations.
Manages and optimizes paid search campaigns on Google and Bing
Continually works in coordination with our CRM & Analytics team on audience strategy, identifying and executing against targeted first-party and third-party data to achieve campaign goals
Manages and optimizes display and video campaigns through DSPs (i.e. DV360, Teads), ad networks, as well as direct buys with partners
Plan, perform, and analyze digital experiments and A/B/n tests across all segments of the digital funnel.
Collaborate with agency and vendor partners on strategy development, ongoing campaign optimization, and performance analysis
Monitor paid search account activity constantly to provide insight on creative improvements and opportunities for optimization
Conducts bi-monthly analysis of performance dashboards and reports, providing feedback and actionable recommendations based on data, as well as educating stakeholders on the progress of the campaign.
Provides channel, tactical, and budget recommendations in coordination with Digital Strategy team for full-funnel media campaigns based on the business needs of various service lines and locations.
Presentation of campaign results and insights to a variety of internal teams and stakeholders
Regularly works in conjunction with all digital marketing teams (i.e. web, content, social media, etc.) to ensure alignment and coordination in achieving campaign goals.
Occasionally assists in aspects of search engine optimization (SEO)
Drive Digital Innovation through new platforms, methodologies, process, and programs
Remain educated on latest search engine trends, signals and market share, and communicate this knowledge to the team
Build and maintain positive rapport with clients and team members, partner agencies, photographers and other vendors.
What You Will Need:
5+ years’ experience in PPC and display management with demonstrable campaign success
Bachelor’s degree in Marketing, Business, IT, or Communications OR 5 years related experience
Strong verbal and written communication, relationship and presentation skills
Ability to learn new industries and new business models quickly to apply the most effective internet marketing initiatives to achieve client goals
Attention to detail with the ability to efficiently multi-task in a deadline driven atmosphere
Ability to work independently or on teams to meet goals
Ability to think creatively; identify and resolve problems; make data-driven decisions
Proficient in managing moderate to large scale paid search and display accounts in a variety of different business markets
A/B and multivariate testing
Knowledge of Google AdWords, Bing Ads, Facebook, DSPs, and various ad networks and platforms
Solid Understanding of Search Engine ranking factors, algorithms and principles
Skilled managing and planning a marketing budget
Ability to manage and hold accountable PPC team and online advertising budget
The Search Engine Marketing (SEM) Manager plays a vital role within the AdventHealth Digital Marketing team. They manage the day-to-day operations of paid search (PPC), display, video, and social strategies within a fast-paced, performance-driven environment. The SEM Manager influences the digital team by playing a key role in setting digital marketing strategy for all AdventHealth service lines and locations across any device, channel, platform, and market. They continually optimize digital media campaigns to ensure progressive lead generation, lower the cost of acquisition, and increase brand awareness. They have a passion for digital marketing and a desire to continually test, experiment, and drive the success and growth of digital campaigns.
AdventHealth Greater Orlando (formerly Florida Hospital) is one of the largest faith-based health care providers in the United States. For 150 years, we have carried on a tradition of providing whole-person care that not only addresses patients' physical ailments, but also supports their emotional and spiritual well-being. We demonstrate the same level of compassion and care for our employees as well, doing all that we can to help them realize their full potential – both personally and professionally.