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Physician Relations Representative - AdventHealth Tampa
Work Hours/Shift:Full Time
This will be specially for ortho, spine and Neurosurgery (with coverage for PCP’s and maybe help covering other specialties).
You Will Be Responsible For:
Identify, initiate and maintain contact with targeted referral sources.
Develop target physicians in assigned territory for the purpose of presenting services and fostering business relationships.
Manage prospect list and territory database for highest impact and to meet assigned goals.
Make face-to-face contacts and presentations to all current referring physicians and potential prospects.
Proactive field work with targeted physicians and their office staffs to identify needs (needs assessment/profile) and begin a strategy for matching their needs with organizational offerings that benefit physician.
Develop relationship sales funnel with identified organizational resources to progress and further engage the referring physician with the hospital
Develop physician profiles to tract intelligence, referral desires and potential of referral relationship between hospital and the physician.
Develop and coordinate team presentations with service line managers and specialist to referring physicians.
Regularly share service line enhancements with referring physicians on behalf of the organization.
Documents physician visits, contacts, issue resolution, and market intelligence in the customer relations management software.
Implement the hospital’s issue resolution process and ensure personal roles as liaison for information between parties.
Manage issues in objective fact gathering manner to ensure internal constituents receive adequate and appropriate information to act upon. Develop appropriate messages on behalf of organization about issues and value of solutions to physicians.
Provide information internally to facilitate physician access to service, issues resolution and to new services, hospital staff members or patient service offerings.
Act as liaison for customer service issues to ensure physician information is received by the correct operations or administrative staff member and that issue process is being managed proactively.
Utilize market intelligence in a quantified and prioritized report for leadership to ensure overall resource allocations to correct issues and for new products/services opportunities.
Work with senior management to learn strategic messages and services for position with referring physicians.
Oversee all sales and strategies for tactical implementation of assigned goals.
Obtain, interpret and analyze physician information, e.g. utilization by physician of hospital services and services of competing hospitals, etc. in a timely and accurate manner. Concentrate on opportunities with physicians yielding the greatest return.
Identify key sales strategies to enhance referral relationships with the assigned physicians.
Effectively organize, assemble and arrange resources to meet goals.
Quantify tactics in activities and results for tracking and measurement of personal sales results.
Identify within the sales plan additional initiatives to support physician sales and organizational needs. Submit weekly, monthly and quarterly reports in approved format and within sales (Crimson) database system.
Responsible for correspondence and follow-up with physicians
What You Will Need:
Bachelors or equivalent combination of education and experience
Minimum of 2 years healthcare sales experience, preferably in hospital sales
5+ years health care/physician sales experience (Preferred)
Valid Florida driverâ™s license and proof of automobile insurance to include liability and property damage coverage
Excellent negotiation and communication skills, including verbal, written and public speaking (platform skills)Ability to develop and sustain professional relationships and loyalty to the hospital as well as develop new referral sources
Demonstrate initiative, poise, confidence and willingness to accept challenges.
Ability to travel between hospital and physician offices.
Ability to work a flexible schedule to meet the demands of the position
Must possess good time management skills and be customer and results-oriented.
Familiarity with hospital operations, language and roles.
Ability to verbally articulate service line and product attributes
Ability to actively listen to physician and practice needs for hospital inpatient/outpatient services.
Ability to conceptualize and generate sales within a fluid environment, with particular skill in identifying and setting priorities.
Excellent interpersonal skills with ability to interact with physicians, employees, allied health providers and healthcare leadership.
Ability to represent Florida Hospital to customers and the public.
Demonstrated writing ability.
Knowledge of the hospital sales industry.
Self-directed with an ability to oversee multiple projects/activities simultaneously.
The Physician Relations Representative is responsible for increasing revenue and volume for an assigned territory/facility and its targeted physician customers through new business development, service line sales, and communication. A specific focus of this position will be meeting with targeted community and hospital employed physicians and their office staffs with the goal of growing Advent Health volume and market share. The Physician Relations Representative will be responsible for sales planning and day-to-day sales management of their assigned customer base.
AdventHealth Greater Orlando (formerly Florida Hospital) is one of the largest faith-based health care providers in the United States. For 150 years, we have carried on a tradition of providing whole-person care that not only addresses patients' physical ailments, but also supports their emotional and spiritual well-being. We demonstrate the same level of compassion and care for our employees as well, doing all that we can to help them realize their full potential – both personally and professionally.