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Marketing Specialist for multi physician practice group. Responsible for marketing plan project execution and assists in developing and managing all communications and activities including digital and print advertising campaigns, collateral development, website and social media maintenance, events and community outreach (if applicable). Works collaboratively with other Department staff and will participate in cross-disciplinary teams to achieve Marketing and Tenet Florida Physician Services II (TFPS II) priorities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars
Assists in developing and managing all communications and activities including print and digital advertising campaigns and collateral development
Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests
Writes, reviews and revises content that is SEO ready for the websites. Creates social media plans and content that align with public relations and marketing efforts
Assist in the development of marketing strategy for specific service lines to include initiatives and supporting programs and materials
Works closely with the Service Line director(s) to help implement Regional initiatives that affect TFPS physicians
Coordinates and plans special events for TFPS physicians
Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases
Updates job knowledge by participating in educational opportunities; reading trade publications
Maintains Website and Social Media presence
Other duties as assigned.
KNOWLEDGE, SKILLS, ABILITIES
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Experience establishing relationships with leaders at all levels within the organization
Strategic thinking, strong listening, and questioning skills
Strong project management, critical thinking and analytical skills
Understanding the implications of new information for both current and future problem-solving and decision-making
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions
Excellent verbal and written communication skills with the ability to present complex and sensitive issues to senior management in a clear and persuasive manner
Able to anticipate and adapt to rapidly changing, growth-oriented environment
Ability and capacity to successfully prioritize multiple responsibilities and projects
EDUCATION / EXPERIENCE
Bachelor's degree in related field required.
Requires 2-3 years of experience in Marketing experience with a multi-physician practices, is strongly preferred
Healthcare background is strongly desirable
Strong organizational and project management skills with the ability to multi-task.
Strong Proficiency in a windows environment with a working knowledge of Word, Outlook, PowerPoint, Excel, and the Internet is required
Excellent project management skills. Ability to work on multiple projects simultaneously in a dynamic work environment while remaining customer focused; willingness to take ownership and drive a project to completion
Willingness to be flexible and adaptable in a complex, matrix environment
Tenet Healthcare complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.
Primary Location: West Palm Beach, Florida
Facility: Paley Institute Global LLC
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Tenet Healthcare Corporation (NYSE: THC) is a diversified healthcare services company headquartered in Dallas with 112,000 employees. Through an expansive care network that includes United Surgical Partners International, we operate 65 hospitals and approximately 510 other healthcare facilities, including surgical hospitals, ambulatory surgery centers, urgent care and imaging centers and other care sites and clinics. We also operate Conifer Health Solutions, which provides revenue cycle management and value-based care services to hospitals, health systems, physician practices, employers and other clients. Across the Tenet enterprise, we are united by our mission to deliver quality, compassionate care in the communities we serve.